What this helps you decide
Separate gross game sales from revenue after the marketplace fee. Use the actual discounted selling price and retained copies sold, then account for development, refunds, taxes, and operating costs separately before treating revenue as profit.
How to use this tool
Use the actual price paid and the fee for that transaction group. Calculate different currencies, sale prices or fee tiers separately. Exclude refunded copies only once.
How the calculation works
Revenue after marketplace fee = retained copies sold × actual price per copy × (1 − marketplace fee ÷ 100). Discounted price = regular price × (1 − discount ÷ 100), rounded to the price actually charged.
Example
Illustrative base case: 2,000 copies at $9.99 with an assumed 30% fee produce $19,980 gross and $13,986 after the fee. A roughly 20% discount to an actual $7.99 price produces $15,980 gross and $11,186 after that same assumed fee: $2,800 less at the same volume. If only 1,900 copies are retained after refunds, use 1,900 × $7.99 × 0.70 = $10,626.70. These fee and refund figures are examples, not a claim about any specific storefront.
Read the result without overestimating it
The result is post-fee revenue, not profit. Compare the difference between full-price and discount scenarios with the extra sales volume you would need to recover the revenue reduction.
Why this result matters
Separating gross sales from post-fee revenue makes discount scenarios easier to compare. This result is revenue, not profit; development, advertising, operating costs, taxes, and any other fee or refund adjustments still need their own accounting.
Tips for a more useful estimate
- Enter the actual selling price after a discount, rather than the regular list price.
- Use the fee that applies to your own storefront, program, and tier.
- If refunded copies are already excluded from the count, do not subtract them again.
- When prices differ, calculate each price group separately and add the results.
- Compare the post-fee result with development and marketing costs in the profitability planner.
Frequently asked questions
Does this calculate game profit?
No. It estimates revenue after the entered marketplace fee, before development, marketing, taxes, and other costs.
How do I model a sale discount?
Enter the price actually charged after the discount. For example, use $7.99 if that is the sale price; the tool does not apply an additional discount automatically.
How should I account for refunds?
Use retained copies if the refunds are already known, or model an explicit retained-copy scenario. Actual refund and fee accounting can differ by store.
Are marketplace fees always 30%?
No. The 30% example is an assumption. Fees vary by storefront, program, and revenue tier.
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This free tool provides an estimate for general informational purposes. It is not financial, tax, legal, or professional advice.