How to use this tool
Enter the requested values above. The result updates immediately so you can compare scenarios without creating an account or uploading data.
How the calculation works
DAU/MAU stickiness = daily active users ÷ monthly active users × 100
Example
With 8,000 DAU and 40,000 MAU, stickiness is 20%.
Why this result matters
DAU/MAU estimates how frequently a monthly audience appears on a typical day. It complements retention rather than replacing cohort analysis.
Tips for a more useful estimate
- Use aligned time zones and definitions.
- Review a multi-day average.
- Compare games with similar usage patterns.
Frequently asked questions
Is DAU/MAU a retention rate?
No. It measures frequency across active-user windows, not return behavior for one cohort.
Can the ratio exceed 100%?
Not with consistent definitions because DAU is part of MAU.
FROM THE STUDIO
Try Koala Kam’s Triple Match
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