What this helps you decide
Use this estimate to compare ad-frequency and audience scenarios, understand how impressions translate into gross revenue, and decide whether advertising can support your game's operating costs.
How to use this tool
Enter the requested values above. The result updates immediately so you can compare scenarios without creating an account or uploading data.
How the calculation works
Estimated revenue = (ad impressions ÷ 1,000) × eCPM
Example
If a game records 250,000 monthly impressions at a $4.00 eCPM, the estimate is $1,000 before taxes, platform costs, or adjustments.
Why this result matters
Impressions alone do not determine earnings. eCPM reflects how much revenue each thousand impressions produces, so geography, format, demand, and player behavior can materially change the result.
Tips for a more useful estimate
- Separate rewarded, interstitial, banner, and app-open impressions.
- Use the eCPM from your own reporting period.
- Compare countries or campaigns separately before combining them.
Frequently asked questions
Is this guaranteed revenue?
No. It is a planning estimate based on the values entered.
Does eCPM stay constant?
No. It can change with season, country, ad format, demand, and fill rate.
Try Shadow Serpent Color Sort
Master vivid color-sort puzzles inside a shadow-powered universe.
Explore Shadow Serpent Color SortThis free tool provides an estimate for general informational purposes. It is not financial, tax, legal, or professional advice.