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Ad Revenue Calculator

Estimate mobile game advertising revenue from ad impressions and eCPM. Enter both values for the same period in this free browser-based calculator. Results are estimates and run privately in your browser.

Try a worked example

Illustrative inputs, not actual studio results. Selecting an example replaces the values below; edit them to use your own numbers.

60,000 delivered impressions at an assumed $7 eCPM estimate $420. Requests are not impressions.

250,000 delivered impressions at an assumed $0.35 eCPM estimate $87.50. More impressions can still earn less when the format has a lower eCPM.

Estimated monthly advertising revenueEnter your values

Enter your values to see a result.

What this helps you decide

Multiply ad impressions by revenue per thousand impressions to estimate gross ad revenue for one period. This calculator does not model active users, fill rate, or expenses; account for those separately before treating revenue as profit.

How to use this tool

Take delivered impressions and eCPM from the same ad report, format and month. Ad requests are opportunities; they are not all delivered impressions. A count of requests would overstate revenue if some requests receive no ad.

How the calculation works

Estimated revenue = (ad impressions ÷ 1,000) × eCPM

Example

If a game records 250,000 monthly impressions at a $4.00 eCPM, the estimate is $1,000 before taxes, platform costs, or adjustments.

Read the result without overestimating it

Calculate each format separately and add the dollar results. Do not average rewarded and banner eCPMs without weighting them by their impression totals.

Why this result matters

Impressions alone do not determine earnings. eCPM reflects how much revenue each thousand impressions produces, so geography, format, demand, and player behavior can materially change the result.

Tips for a more useful estimate

  • Separate rewarded, interstitial, banner, and app-open impressions.
  • Use the eCPM from your own reporting period.
  • Compare countries or campaigns separately before combining them.

Frequently asked questions

Is this guaranteed revenue?

No. It is a planning estimate based on the values entered.

Does eCPM stay constant?

No. It can change with season, country, ad format, demand, and fill rate.

For a worked walkthrough, read Mobile Game Ad Revenue Calculator Guide.

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Prepared by Dorn Bros Entertainment · Updated October 27, 2026 · Report a calculation issue

This free tool provides an estimate for general informational purposes. It is not financial, tax, legal, or professional advice.