How to use this tool
Enter the requested values above. The result updates immediately so you can compare scenarios without creating an account or uploading data.
How the calculation works
Net IAP revenue = gross revenue × (1 − platform fee %) − other costs
Example
With $2,000 gross revenue, a 30% platform fee, and $100 in other costs, estimated net revenue is $1,300.
Why this result matters
Gross purchase revenue is not the same as the amount retained by a developer. Store fees, refunds, taxes, and operating costs can reduce the final amount.
Tips for a more useful estimate
- Use the actual fee that applies to your store account.
- Track refunds and taxes separately.
- Compare net revenue with development and marketing costs.
Frequently asked questions
Does this include taxes?
Only if you add them to other costs. Tax treatment varies.
Are all store fees 30%?
No. Programs, subscriptions, and revenue tiers can use different rates.
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