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Player LTV Calculator

Estimate player lifetime value from ARPDAU and expected player lifetime, then compare value with CPI and user-acquisition spending. Results are estimates and run privately in your browser.

Estimated player lifetime value$0.00

Change the values to compare another scenario.

What this helps you decide

Use estimated LTV to set an acquisition ceiling, compare monetization assumptions, and check whether the value of an average player can support your current cost per install.

How to use this tool

Enter the requested values above. The result updates immediately so you can compare scenarios without creating an account or uploading data.

How the calculation works

Estimated player LTV = ARPDAU × average active lifetime in days

Example

An ARPDAU of $0.08 over a 45-day player lifetime produces an estimated LTV of $3.60.

Why this result matters

LTV creates a ceiling for sustainable acquisition spending. It is most useful when calculated for a defined platform, country, and acquisition cohort.

Tips for a more useful estimate

  • Use net revenue when possible.
  • Measure mature cohorts instead of projecting from one early day.
  • Compare LTV with CPI using the same audience.

Frequently asked questions

Is predicted LTV guaranteed?

No. Retention and monetization can change as a cohort matures.

Should ad and purchase revenue be combined?

Yes, when both are attributable to the same players and period.

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This free tool provides an estimate for general informational purposes. It is not financial, tax, legal, or professional advice.