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Player LTV Calculator

Estimate player lifetime value from ARPDAU and expected active days per player, then compare value with CPI and user-acquisition spending. Results are estimates and run privately in your browser.

Try a worked example

Illustrative inputs, not actual studio results. Selecting an example replaces the values below; edit them to use your own numbers.

An assumed $0.08 per active user-day over 12 active days is $0.96. Days without activity are not active days.

At the same assumed daily value, 20 active days estimate $1.60. This is a sensitivity comparison, not a prediction that a player will return.

Estimated player lifetime valueEnter your values

Enter your values to see a result.

What this helps you decide

Use estimated LTV to set an acquisition ceiling, compare monetization assumptions, and check whether the value of an average player can support your current cost per install.

How to use this tool

Use average revenue per active user-day and the average number of distinct active days per player. A player who returns on 12 days during a month contributes 12 active days, not the full 30-day calendar span.

How the calculation works

Estimated player LTV = ARPDAU × average active days per player

Example

At an assumed $0.08 ARPDAU, a player active on 12 distinct days over a 30-day calendar period contributes an estimated $0.96. Multiplying by all 30 calendar days would incorrectly give $2.40. This simplified model assumes constant revenue per active day.

Read the result without overestimating it

The simple product assumes constant ARPDAU across those active days. For a mature cohort, total net cohort revenue divided by its original player count is a stronger observed value than extrapolating a single strong revenue day.

Why this result matters

LTV creates a ceiling for sustainable acquisition spending. It is most useful when calculated for a defined platform, country, and acquisition cohort.

Tips for a more useful estimate

  • Use net revenue when possible.
  • Measure mature cohorts instead of projecting from one early day.
  • Compare LTV with CPI using the same audience.

Frequently asked questions

Is predicted LTV guaranteed?

No. Retention and monetization can change as a cohort matures.

Should ad and purchase revenue be combined?

Yes, when both are attributable to the same players and period.

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Prepared by Dorn Bros Entertainment · Updated October 27, 2026 · Report a calculation issue

This free tool provides an estimate for general informational purposes. It is not financial, tax, legal, or professional advice.