What this helps you decide
Use ARPDAU to normalize daily monetization across audiences of different sizes, monitor revenue efficiency, and supply a grounded input for player lifetime-value estimates.
How to use this tool
Use daily revenue and distinct daily active users for the same timezone and platform. A player with several sessions counts once in that day’s active-user total.
How the calculation works
ARPDAU = daily revenue ÷ daily active users
Example
A game earning $480 from 12,000 daily active users has an ARPDAU of $0.04.
Read the result without overestimating it
A revenue spike caused by a few purchases may not persist. Compare ad and purchase revenue separately, then examine several similar days before using the result as a forecast input.
Why this result matters
ARPDAU normalizes revenue by audience size, making daily monetization easier to compare across dates, countries, and game versions.
Tips for a more useful estimate
- Use revenue and active users from the same day.
- Compare weekdays with similar weekdays.
- Separate ad and purchase ARPDAU when diagnosing changes.
Frequently asked questions
Is ARPDAU the same as ARPU?
No. ARPDAU uses daily active users; ARPU may use a different user base and period.
Can ARPDAU be below one dollar?
Yes. Small per-player values are normal for many free-to-play games.
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This free tool provides an estimate for general informational purposes. It is not financial, tax, legal, or professional advice.