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Monetization TOOL

ARPDAU Calculator

Calculate average revenue per daily active user from daily revenue and DAU, then use the result in LTV and monetization planning. Results are estimates and run privately in your browser.

Average revenue per daily active user$0.00

Change the values to compare another scenario.

What this helps you decide

Use ARPDAU to normalize daily monetization across audiences of different sizes, monitor revenue efficiency, and supply a grounded input for player lifetime-value estimates.

How to use this tool

Enter the requested values above. The result updates immediately so you can compare scenarios without creating an account or uploading data.

How the calculation works

ARPDAU = daily revenue ÷ daily active users

Example

A game earning $480 from 12,000 daily active users has an ARPDAU of $0.04.

Why this result matters

ARPDAU normalizes revenue by audience size, making daily monetization easier to compare across dates, countries, and game versions.

Tips for a more useful estimate

  • Use revenue and active users from the same day.
  • Compare weekdays with similar weekdays.
  • Separate ad and purchase ARPDAU when diagnosing changes.

Frequently asked questions

Is ARPDAU the same as ARPU?

No. ARPDAU uses daily active users; ARPU may use a different user base and period.

Can ARPDAU be below one dollar?

Yes. Small per-player values are normal for many free-to-play games.

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This free tool provides an estimate for general informational purposes. It is not financial, tax, legal, or professional advice.