What this helps you decide
Use ROAS to see whether campaign revenue is keeping pace with spend, compare acquisition tests, and identify the revenue level required before scaling a marketing budget.
How to use this tool
Enter the requested values above. The result updates immediately so you can compare scenarios without creating an account or uploading data.
How the calculation works
ROAS = campaign revenue ÷ advertising spend × 100
Example
A campaign that spends $500 and produces $650 in attributed revenue has a 130% ROAS.
Why this result matters
ROAS connects acquisition spending to attributed revenue. A result above 100% means revenue exceeded ad spend, but it does not automatically mean the business was profitable after other costs.
Tips for a more useful estimate
- Keep attribution windows consistent.
- Evaluate mature cohorts as well as early results.
- Include both ad and purchase revenue when appropriate.
Frequently asked questions
Is 100% ROAS profitable?
Not necessarily; it only means attributed revenue equals ad spend.
What period should I use?
Use a consistent cohort window such as day 7, day 30, or lifetime.
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