Skip to main content
DBDORN BROSENTERTAINMENT
Home / Game Lab / Game ROAS Calculator
Marketing TOOL

Game ROAS Calculator

Calculate return on ad spend for a game or app campaign and compare generated revenue with user-acquisition costs in a free online tool. Results are estimates and run privately in your browser.

Try a worked example

Illustrative inputs, not actual studio results. Selecting an example replaces the values below; edit them to use your own numbers.

$102 of cohort revenue against $120 of spend gives 85% ROAS: $18 of ad spend is still unrecovered, before other costs.

$150 against the same $120 spend gives 125% ROAS. The $30 difference is not necessarily profit; check fees and operating costs.

Return on ad spendEnter your values

Enter your values to see a result.

What this helps you decide

Use ROAS to see whether campaign revenue is keeping pace with spend, compare acquisition tests, and identify the revenue level required before scaling a marketing budget.

How to use this tool

Use revenue attributed to the campaign cohort, not all game revenue during the campaign. A day-seven comparison should give each cohort the same seven days to earn.

How the calculation works

ROAS = campaign revenue ÷ advertising spend × 100

Example

A campaign that spends $500 and produces $650 in attributed revenue has a 130% ROAS.

Read the result without overestimating it

A 150% result means $1.50 of entered revenue for each $1 of ad spending. The remaining $0.50 must still cover applicable fees and costs omitted from the revenue input.

Why this result matters

ROAS connects acquisition spending to attributed revenue. A result above 100% means revenue exceeded ad spend, but it does not automatically mean the business was profitable after other costs.

Tips for a more useful estimate

  • Keep attribution windows consistent.
  • Evaluate mature cohorts as well as early results.
  • Include both ad and purchase revenue when appropriate.

Frequently asked questions

Is 100% ROAS profitable?

Not necessarily; it only means attributed revenue equals ad spend.

What period should I use?

Use a consistent cohort window such as day 7, day 30, or lifetime.

FROM THE STUDIO

Try Nicole’s Shadow Run

Outrun danger with precision, power, and style.

Explore Nicole’s Shadow Run

Prepared by Dorn Bros Entertainment · Updated October 27, 2026 · Report a calculation issue

This free tool provides an estimate for general informational purposes. It is not financial, tax, legal, or professional advice.